SEO (Search Engine Optimization)

Shopify E-Commerce Store Design & Branding: The Pocket Co. Case Study The Pocket Co., a Brighton-based handcrafted jewelry brand, wanted a website that reflected their artistic roots and offered a seamless shopping experience. Combining Shopify’s robust e-commerce features and thoughtful branding, our goal was to bring their vision to life while prioritizing usability, elegance, and performance. Web Design: A Blend.. Read more

Google Core Update November 2024 Google recently rolled out its November 2024 core algorithm update, which impacts search rankings globally. This is the latest in a series of updates Google makes periodically to refine how content is evaluated and ranked across its search engine, with a focus on enhancing the overall quality of search results and user experience. The core.. Read more

Local SEO has become increasingly important as more people rely on mobile searches and look for services close to home. If you’re a small business owner or manage a brand with multiple locations, optimizing your local search presence can significantly impact foot traffic and lead generation. Understanding and leveraging the top local ranking factors is essential to get ahead of.. Read more

When it comes to SEO, two terms that frequently pop up are crawling and indexing. While these may sound technical, understanding them is crucial for improving your website’s visibility on search engines like Google. Whether you’re new to SEO or looking to optimize your site further, this guide will explain crawling and indexing, how they work, and what you can.. Read more

In 2024, creating engaging content for SEO is more critical than ever. Not only does engaging content captivate your audience, but it also helps improve your search engine rankings. Search engines like Google increasingly favor content that meets user intent and delivers real value. In this guide, we’ll explore how to create content that both engages your audience and helps.. Read more